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Your Guide to Business English (4th Edition) (菊8K彩圖+1MP3) (With No Answer Key/無附解答)
Your Guide to Business English (4th Edition) (菊8K彩圖+1MP3) (With No Answer Key/無附解答)
按這裡可以看大圖
Your Guide to Business English (4th Edition) (菊8K彩圖+1MP3) (With No Answer Key/無附解答)

優惠價: $540 定價: $600
作者: Tim Ferry 
譯者:
出版社: 寂天文化
出版日期: 2015-10-05
ISBN: 978-986-318-371-6

Trial Listen Trial Pages

編輯書介

本書共17課,詳細列舉五大商業領域的重要議題,題材切合潮流,順應時事,內容深入淺出,寫作風格簡潔精要。本書將聽說讀寫四項重要能力整合在課文內容及活動練習中,讓您全方位發展商業英文能力,並輕鬆學習商業的專業新知。
 
【小提醒】因本書為學校教材,恕無法提供一般讀者解答,
請同意接受「無附解答」再行訂購。  

內容架構
 
Article文章閱讀──每課包含1~3篇文章,有長有短,鍛鍊閱讀長篇文章的技能。每篇文章之後皆有隨堂練習,運用不同技巧掌握文章主旨及細節,讓您面對選擇題、是非題、配合題、句子重組或簡答題,都能自信滿滿地作出最適合的回答。

Listening聽力練習──每課搭配相關議題的聽力練習,以雙人對話、理解文章朗讀為主,讓讀者選出正確文意、排列文章段落順序,根據文章聽寫句子各種方式練習,培養聽力技巧,測驗自我實力。

Vocabulary必學字彙──特別點出該主題必備的字彙,先理解字義,再藉由閱讀文章學習用法,累積超強商業英單實力。

Discussion分組討論──本書亦設計互動式的練習,您可以跟夥伴討論與議題相關的問題,透過情境模擬、角色扮演等方式練習獨立思考及溝通能力,藉由腦力激盪一起成長。 
 
Business is globalizing at an increasingly rapid pace—are you prepared? 
This book will develop your skills in the global language of commerce—English. Whether you are preparing for your overseas MBA program or test for business English proficiency, or simply want to communicate better in business relations, this book provides vital skills and knowledge. 

Each chapter begins with an article that explores some aspect of business in great detail. The articles cover any range of topics, from advertising to finance to international trade, and provide essential vocabulary and grammar structures. Be careful; the articles are not easy! They closely follow newsmagazine and business news structure and content. 

Each article is followed by a series of activities designed to enhance language ability along with understanding of business-related concepts. Many of these activities are modeled on questions from the major standardized tests—TOEFL, TOEIC and IELTS—allowing you to train for these tests as you develop your more general business language skills. The activities are designed to be in-depth and challenging. 

Each chapter ends with a listening passage or activity that presents not only a different set of skills development, but also ideas that directly counter the ideas in the article. This will give you the chance to engage in critical thinking as you develop language skills. Enjoy the learning experience!
 
目錄
 
Unit 1 Working Life
Chapter 1—Recruitment  
Chapter 2—Employment/Unemployment  
Chapter 3—Management and Leadership  
Chapter 4—Company Organization and Culture  

Unit 2 Production
Chapter 5—Production  
Chapter 6—Research and Development  
Chapter 7—Entrepreneurs  

Unit 3 Finance
Chapter 8—Money and Currency Exchange  
Chapter 9—Banks  
Chapter 10—Stocks and Bonds  
Chapter 11—Futures and Options  
Chapter 12—The Internet  

Unit 4 Marketing
Chapter 13—Marketing  
Chapter 14—Advertising  
Chapter 15—Sales  

Unit 5 Globalization
Chapter 16—International Trade and Regional Economies  
Chapter 17—Globalization
 
 

作者簡介
 

Tim Ferry
美國紐澤西人,紐約州立大學普契斯學院(Purchase College, SUNY)畢業,取得哲學和人類學雙學位。目前定居於台北。曾在中小學和國際公司教授英文,目前擔任台北一家英語服務公司的經理。著作常見於新聞刊物和文化雜誌中,文章擅長新聞分析、政治和媒體研究。


詳細介紹
 
產品編號: C44240801
 
類別: 教材專區 / 大專英文 書系: ESP 專業英文
印刷: 彩色 頁數: 256
開數: 菊8K(21.5*28.5) cm 裝訂: 平裝,線膠裝
 
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