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MICE English: Meetings, Incentive Travel, Conventions, and Exhibitions(菊8開+MP3)(With No Answer Key/無附解答)
MICE English: Meetings, Incentive Travel, Conventions, and Exhibitions(菊8開+MP3)(With No Answer Key/無附解答)
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MICE English: Meetings, Incentive Travel, Conventions, and Exhibitions(菊8開+MP3)(With No Answer Key/無附解答)

優惠價: $360 定價: $400
作者: Fu, I-Lin , Ching-Yi Tien , Fang, Po-ting Grace 
譯者: Yu-Miao Yang 
出版社: 寂天文化
出版日期: 2010-03-05
ISBN: 9789861846934

Trial Listen Trial Pages

編輯書介

Business English plays a vital role in today’s world civilization.
MICE English is your best choice whether you’re a student who is studying Business English or an active business person who is interested in the various aspects of MICE English. 

【小提醒】因本書為學校教材,恕無法提供一般讀者解答,
     請同意接受「無附解答」再行訂購。 


This book focuses on four Units: Meetings, Incentive Travel, Conventions, and Exhibitions. Every unit includes four chapters, each of which provides the definition of its main topic and other related issues. The beginning of each chapter shows you the specific learning goals and also provides an overview of the material so that you can easily understand what you’re going to learn.

 Features
*Cultural Corner/SOS English:
This section helps you to gain further insight into an important topic.

*Dialog:
Each chapter provides a key conversation about the topic.

*Learn to Use Words Smartly:

Basic business words are included to help you cultivate your vocabulary.

*Activity:
At the end of every chapter, there will be an activity for you to carry out.

*Project Activity:
A Project Activity is provided at the end of every unit so that your teacher can encourage you to interact with your classmates in a way that will put what you have learned into practice.

By working through each chapter of this book, you will advance your knowledge of business-related concepts, develop the skills in using business-related vocabulary, practice realistic conversations, and become fully prepared for meetings, incentive travel, conventions, and exhibitions.

 Content
Unit 1 Meetings
Chapter 1 Pre-meeting Communication
Chapter 2 Planning and Managing Meetings
Chapter 3 Interpreter Training and Services
Chapter 4 Post-Meeting Activity
Project Activity

Unit 2 Incentive Travel
Chapter 5 Planning a Journey
Chapter 6 Welcoming
Chapter 7 Services
Chapter 8 Services
Project Activity

Unit 3 Conventions
Chapter 9 Pre-Convention Communication
Chapter 10 Organizing or Making a Presentation at a
Convention
Chapter 11 Convention Training and Services
Chapter 12 Post-Convention Activity
Project Activity

Unit 4 Exhibitions
Chapter 13 Pre-Exhibition Communication
Chapter 14 Presentation at an Exhibition
Chapter 15 Exhibition Training and Service
Chapter 16 Post-Exhibition Activities
Project Activity
Appendix: Organizing an Exhibition Project
Answer Keys


     本書專就商用英文相關科系、對會場英文有需求及從事相關行業者量身打造,其內容主要著重於會議、激勵旅遊、大會及展覽四方面之商用場合。每一章節前,透過學習目標與主題概論讓讀者瞭解該單元的主題與學習內容,接以主題探討與情境式對話使讀者具備該主題的基本概念。在主題對話後輔以主題相關單字與章節活動加深讀者對該章節的掌握。
 本書特色
*An Overview:
每一章節開頭提供主題概論,讓讀者充分瞭解該章節的主題與學習內容。
*Cultural Corner/SOS English:
針對章節主題進行更深入的探討並提供主題相關資訊,豐富學生對主題的概念並拓
展國際視野。
*Dialog:
設計會場英文常用會話,幫助學生透過情境式的對話瞭解會場英文句型及表達措辭。
Learn to Use Words Smartly:
介紹與主題相關的關鍵單字用法與對話應用,強化學生使用商用英文單字的技巧。
Activity:
章節之末提供該主題的相關活動,讓學生遵循書中指引,在課堂上親自演練會前、會中以及會後所需的準備。
Project Activity:
每一單元之末,本書提供該單元之整體概念回顧,利用單元回顧的團隊合作活動,檢測學生對該單元是否有充分的吸收。

在經由研讀本書後,讀者能具備會場英文基本概念、促進商用英文相關單字應用、真實模擬商用英文對話,為會議、獎勵旅遊、大會及展覽四方面之場合作最全面的規劃與準備。

凡為商用英文相關科系、對會場英文有需求以及從事相關行業者,MICE English是你最佳的選擇!

作者簡介
 

Fu, I-Lin
畢業於英國女皇大學心理系,曾任義守大學校長室秘書及國際合作組組長、國立教育廣播電台高雄台「海德之音」節目主持人,並應義大醫院邀請擔任青少年性行為教育網路諮商約聘諮商師。主要研究範圍包括教育心理學、青少年價值觀、青少年壓力處理方法及跨文化心理學,並應許多國外知名學府邀請進行短期學術訪問。

Ching-Yi Tien
曾在多所大專院校、國際企業、政府機關和補習班,擔任主任與英語文教師,有十幾年的資歷。對於語言學習者所會面臨的學習障礙及困難,也有長年的研究。其研究成果發表於國際知名期刊及研討會,也應許多知名出版商邀約,出版多本英語文學習教材及語文檢定用書。

Fang, Po-ting Grace
目前任教於大學,研究領域包括口筆譯教學,文學翻譯研究和多媒體應用。其目前研究方向除了持續發展多元翻譯實驗外,更因熱愛西班牙語和西班牙文化,而從事西語教學及相關的教學法研究。


譯者簡介
 

Yu-Miao Yang
目前於大學任教,研究領域分別為康拉德與文化研究。其目前研究方向除了持續關注於康拉德外,更因喜愛旅遊而跨領域從事文化旅遊和旅遊文學的研究。


詳細介紹
 
產品編號: C44040801
 
類別: 教材專區 / 大專英文 書系: ESP專業英文
印刷: 平裝,線膠裝 頁數: 120
開數: 菊8K 21.5*28.5Cm 裝訂: 平裝,線膠裝
 




 
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