Business English plays a vital role in today’s world civilization.
MICE English is your best choice whether you’re a student who is studying Business English or an active business person who is interested in the various aspects of MICE English.
This book focuses on four Units: Meetings, Incentive Travel, Conventions, and Exhibitions. Every unit includes four chapters, each of which provides the definition of its main topic and other related issues. The beginning of each chapter shows you the specific learning goals and also provides an overview of the material so that you can easily understand what you’re going to learn.
*Cultural Corner/SOS English:
This section helps you to gain further insight into an important topic.
Each chapter provides a key conversation about the topic.
*Learn to Use Words Smartly:
Basic business words are included to help you cultivate your vocabulary.
At the end of every chapter, there will be an activity for you to carry out.
A Project Activity is provided at the end of every unit so that your teacher can encourage you to interact with your classmates in a way that will put what you have learned into practice.
By working through each chapter of this book, you will advance your knowledge of business-related concepts, develop the skills in using business-related vocabulary, practice realistic conversations, and become fully prepared for meetings, incentive travel, conventions, and exhibitions.
Unit 1 Meetings
Chapter 1 Pre-meeting Communication
Chapter 2 Planning and Managing Meetings
Chapter 3 Interpreter Training and Services
Chapter 4 Post-Meeting Activity
Unit 2 Incentive Travel
Chapter 5 Planning a Journey
Chapter 6 Welcoming
Chapter 7 Services
Chapter 8 Services
Unit 3 Conventions
Chapter 9 Pre-Convention Communication
Chapter 10 Organizing or Making a Presentation at a
Chapter 11 Convention Training and Services
Chapter 12 Post-Convention Activity
Unit 4 Exhibitions
Chapter 13 Pre-Exhibition Communication
Chapter 14 Presentation at an Exhibition
Chapter 15 Exhibition Training and Service
Chapter 16 Post-Exhibition Activities
Appendix: Organizing an Exhibition Project
*Cultural Corner/SOS English：
Learn to Use Words Smartly：