英文商業書信寫作【國教院審定版】(菊8K)

English Business Writing

作 者: Owain Mckimm
出版社: 寂天文化
出版日: 2023-05-10
ISBN : 9786263001503
書 號: C1946-0811
書 系: 商用英語
  • 定價: NT$ 490
    優惠價: NT$ 417
 

本書依照教育部110年公布的「十二年國民基本教育技術型高級中等學校群科課程綱要──外語群」實習科目「英文商業書信寫作」編寫,詳盡介紹商業書信寫作原則、技巧與各類信函的寫作重點,並提供實用信件範例常用句型實戰演練,幫助學生打造未來職涯不敗溝通寫作力!

焦點內容
- 全彩圖解英文商業書信、電子郵件必備元素結構格式
- 詳解「8C」寫作原則,打造清晰簡潔符合商用情境的信件
- 介紹「AIDA」行銷守則提升寫作說服力,並精準分析讀者需求
- 應對客訴與建言的祕訣,以及撰寫邀請致歉感謝等公關文書的技巧
- 如何有效架構英文求職信履歷表自傳等求職必備文件
- 加碼收錄課綱之外的詢價信報價信訂貨信等貿易必學書信
- 多元情境的範例書信,幫助學生熟悉商務信件常用字彙片語句型

本書特色
✔ 一本學會英文各類商業書信寫作法
以課綱訂定的各教學內容為主軸,詳細介紹各類商業文體書信之格式範例用語,並提供實用信函文體範例,讓學生理解商業書信文體知識,並練習如何應用於實際寫作。全書分為9大單元17課學習內容,並含1章節補充附錄

✔ 涵蓋多元商務情境主題的範例書信
囊括豐富商務情境的書信範例,與國內外商務活動或實際生活結合,幫助加深對內容的掌握,也提供學生參考的寫作模板及素材協助實際活用。範例信件中的關鍵字詞,亦標明中文注解和KK音標,協助學生理解文意,提升商用英文單字量。

✔ 彙整商場溝通常用句型及用語
針對每課介紹的書信主題,列舉常用句型及用語,並附上中文參考翻譯,讓學生認識各種信函的常用句型與字詞,有助熟悉常見的商業書信句構,再加以變化活用,逐步提升寫作實力,進一步融入實際生活或商業活動中。

✔ 核心關鍵字幫助速讀課程重點
根據各課教學主題,列出相關核心英文字彙或片語,依照單字/片語的邏輯關聯,製成圖像化心智圖,強化字彙記憶效果,有助學生於課前先暖身關鍵字詞,預先熟悉商業書信重點字彙

✔ 情境式單元練習,打造實戰寫作力
每課皆附練習題組,配合相關信函實例練習,複習單元重點,讓學生能針對所學,練習字詞與句型習作,增加學生熟悉與活用的機會,並自我檢視學習成效,也讓教師能驗收學生是否確實將上課內容融會貫通。

程度分級
CEFR B1/TOEIC 550/GEPT 中級 Intermediate

Unit 1商業書信的特性與種類Features and Types of Business Letters

Lesson 1 商業書信的特性Features of Business Letters
商業書信範例 Example Business Letter
Exercises

Lesson 2 商業書信的種類Types of Business Letters
Exercises

Unit 2商業書信寫作原則與技巧 Principles and Tips for Writing Business Letters

Lesson 3 商業書信的結構與格式Structure and Format of Business Letters
○1 基本商業書信結構Basic Business Letter Structure
○2 商業信件要素 Basic Letter Parts
Exercises

Lesson 4 商業書信的寫作原則Principles of Writing Business Letters

Lesson 5 商業書信寫作技巧Tips for Writing Business Letters
Discussion: Is Tina’s Letter Good or Bad?
Exercises

Unit 3雙方認識信函Business Letters to Make Acquaintances
Lesson 6 推銷信 Sales Letters
○1 推廣新商家的信件A Letter Promoting a New Business
○2 推銷產品的信件A Letter Promoting a Product
○3 推銷服務的信件A Letter Promoting a Service
Exercises

Lesson 7 商務邀請函與回覆邀請Business Invitations and Responses to Business Invitations
○1 邀請信範例 Invitation Letter
○2 接受邀請的信件 Acceptance Letter
○3 婉拒邀請的信件Declining a Formal Invitation
○4 邀請卡 Invitation Cards
○5 回覆卡 Response Card
Exercises

Unit 4感謝信 Business Thank-You Letters

Lesson 8 撰寫給具特定對象的感謝信Thank-You Letters With a Specific Audience
○1 感謝面試官 Thanking a Job Interviewer
○2 感謝捐款人士Thanking an Individual for a Donation
○3 感謝對方業者的服務Thanking a Business for Their Service
○4 感謝特定個人提供協助Thanking Someone for a Personal Favor
Exercises

Lesson 9 企業撰寫給未具特定對象的感謝信及公開謝函 Corporate Thank-You Letters With an Unspecified Audience and Public Thank-You Messages
○1 地方報紙上致當地居民的公開感謝函Publicly Posted Thank-You Letter to a Community in a Local Newspaper
○2 感謝參加者出席活動的公開感謝函Publicly Posted Thank-You Letter Thanking Participants in an Event
○3 感謝客戶下單的不公開大宗/制式感謝函Mass/Form Private Thank-You Letter Thanking Customers for Their Orders
Exercises

Unit 5恭賀信 Congratulation Letters

Lesson 10 恭賀信 Congratulation Letters
○1 祝賀升遷 Congratulations on a Promotion
○2 祝賀事業擴展 Congratulations on a Business Expansion
○3 祝賀任職週年紀念日Congratulations on an Anniversary
○4 祝賀開業 Congratulations on an Opening
○5 祝賀退休 Congratulations on Retiring
Exercises

Unit 6客訴與建言信 Customer Complaint and Suggestion Letters

Lesson 11 客訴信、建言信撰寫Complaint and Suggestion Letters
○1 訂單的客訴信A Complaint Letter About an Order
○2 產品損壞的客訴信 A Complaint Letter About Damage
○3 對機構的建言信 A Suggestion Letter About Organization
Exercises

Lesson 12 客訴信、建言信回覆Responses to Complaint and Suggestion Letters
○1 訂單客訴的回覆信 Response to a Complaint About an Order
○2 商品損壞的回覆信 Response to a Complaint About Damage
○3 組織建議的回覆信 Response to a Suggestion About Organization
Exercises

Unit 7致歉信 Apology Letters

Lesson 13 致歉信 Apology Letters
○1 為延遲到貨致歉 Apology for Late Delivery
○2 為產品瑕疵致歉 Apology for Defective Goods
○3 為帳務錯誤致歉Apology for an Accounting Error
○4 為變更致歉 Apology for Making a Change
○5 為冒犯之舉致歉Apology for Offensive Behavior
Exercises

Unit 8 求職信 Employment Application Letters

Lesson 14 求職信 Employment Application Letters / Cover Letter
○1 求職信範例 1 Employment Application Letter 1
○2 求職信範例 2 Employment Application Letter 2
○3 求職信範例 3 Employment Application Letter 3
Exercises

Lesson 15 簡歷/履歷表Resumes and CVs
○1 剛畢業的職場新鮮人的簡歷 A Resume From a Recent Graduate 145
○2 資深專業人士的簡歷 A Resume From an Experienced Professional 146
○3 欲轉換跑道者的簡歷 A Resume From a Professional Wanting to Change Careers
○4 學術工作者的履歷表A CV From an Academic
Exercises

Unit 9其他商業信函 Other Business Letters

Lesson 16 電子郵件 Emails
○1 寄給同事的電子郵件 Email Sent to Colleagues
○2 確認預約的電子郵件 Email to Confirm a Reservation
○3 提供補償的電子郵件 Email to Offer Compensation
Exercises

Lesson 17 便函 Memos
○1 通知福利的便函 Memo to Inform About Benefits
○2 宣布異動的便函 Memo to Announce Changes
○3 呼籲參與的便函 Memo to Call for Participation
Exercises

附錄 Appendix

其他商用書信種類Other Types of Business Correspondence
○1 詢價信範例 Letter of Inquiry
○2 報價信範例(信中為非穩固報價)Letter of Quotation (Non-firm Offer)
○3 訂貨信範例 Order Letter
○4 離職信範例 Resignation Letter
○5 推薦信範例 Reference Letter

字彙表 Vocabulary

作者

Owain Mckimm

Owain Mckimm is a University of Cambridge graduate who has been working in Taiwan since 2009. He has taught English to learners of all ages and levels, and is also a freelance writer. He has written for numerous publications in Taiwan, including travel and culture magazines, English teaching magazines, books, and webzines.

英國劍橋大學(University of Cambridge)英國語文學系學士。曾任英文老師,在台灣撰寫過的出版品包括旅遊與文化雜誌、英語教學雜誌、網路雜誌等。目前為自由作家及英語教材作者。 

作 者: Owain Mckimm
出版社: 寂天文化
出版日: 2023-05-10
ISBN : 9786263001503
書 號: C1946-0811
書 系: 商用英語
裝 訂: 平裝,膠裝
尺 寸: 菊8K (21.5*28.5 cm)
條 碼: 9786263001503
印 刷: 彩色
頁 數: 192

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