English for Business Communication 2【Second Edition】(菊8K+MP3)(With No Answer Key/無附解答)

作 者: Michelle Witte
出版社: 寂天文化
出版日: 2017-05-04
ISBN : 9789863185697
書 號: C43110801
書 系: 職場英語
版 權: Cosmos Culture Ltd.
  • 定價: NT$ 450
    優惠價: NT$ 405
 

【小提醒】因本書為學校教材,恕無法提供一般讀者解答,請同意接受「無附解答」再行訂購。

「商務英語溝通」是商場上會使用到的溝通技巧,其範疇包含電話禮儀、與同事或顧客約定會面時間、與同業人士的社交、準備報告與演講、召開會議、協商與說服、銷售提升、問題解決能力、閱讀並撰寫商業文件與書信,以及尋覓新工作。

為什麼擁有商務英語溝通的能力很重要?
它可以幫助你在商場或公司裡無往不利。無論是與公司外部(與客戶、商業夥伴等)或內部(與同事、主管等)的聯繫,亦或者是在正式或非正式的商業場合中,都能讓你與他人有效並有禮貌的進行溝通和對話,奠基成功事業的基石。

為什麼你必須擁有這本書?
本書介紹並引導讀者能應用於各類商業情境上的溝通技巧,循而漸進地帶領您熟悉所或缺的專業技能。

本書分為1、2兩冊,每冊皆有5個Part,兩冊分別如下:
【English for Business Communication 1】
Part 1 Talking on the telephone 電話交談
Part 2 Making arrangements and appointments 做出安排和約定
Part 3 English for socializing 社交用英語
Part 4 Making a speech and presentation 致詞或做簡報
Part 5 Running a meeting 主持會議

【English for Business Communication 2】
Part 1 Negotiation and persuasion 談判和說服
Part 2 Sales and promoting銷售和推廣
Part 3 Communicating and problem solving at work
職場的工作溝通和解決問題
Part 4 Reading and writing business documents商業文件的閱讀與書寫
Part 5 English for job hunting用英語求職

每個Unit強調一項溝通能力,讓您迅速而全面了解單一主題。每個Unit以一則會話或簡單介紹開展,接著是「Sample Sentences」,作者提供了許多實用的英文句,替您加強相關主題的英文用法。最後以「Exercises」作結,包括了選擇題與「Listening」聽力。利用多重選擇題來複習單元中所習得的知識並練習運用句子;Listening藉由專業美語播音員所錄製的活潑對話,挑戰您的聽力能力,讓您的英語溝通能力快速升級。

___________________________________
【Two-Volume Set】
English for Business Communication 1
English for Business Communication 2
Business Communication is the type of communication used in the business world. The scope of it comprises telephone manners, making appointments with colleagues and clients, socializing with people of your trade and others, making speeches and presentations, running meetings, negotiating and persuading, promoting sales, problem-solving, reading and writing business documents, and hunting for a job. All of the above are skills you’re going to need in your day-to-day work environment or for any business-related occasions and activities.

Why is business communication essential in today’s business world?
“Communication” plays a major part in our everyday lives. “Business communication” is what you need in the world of business. You use it whenever you need to talk with your colleagues, arrange a meeting with your boss, make an appointment with a new client, solve problems for your customers, or socialize at a formal or informal business event. Business communication is a must-have if you want to build a successful career.

Why do you need this book?
English for Business Communication provides a variety of communication skills and techniques for different business occasions. Each unit deals with a specific theme, helping you focus on one area of business know-how and learn it quickly and thoroughly. Most units begin with an introductory description or lively conversation, with “Sample Sentences” following, to help you explore and expand on the theme. “Exercises” come at the end of each unit, offering you a chance to review the content and practice the useful phrases.

English for Business Communication (Book 1) 目錄

Part 1 Talking on the Telephone
Unit 1 Basic Business Telephone Etiquette
Unit 2 Taking Calls and Making Calls
Unit 3 Taking Messages and Transferring Information
Unit 4 Switchboard Speaking
Unit 5 Dealing With Communication Difficulties

Part 2 Making Arrangements and Appointments
Unit 6 Arranging a Meeting
Unit 7 Arranging an Appointment With a Client or Supervisor
Unit 8 Arranging a Schedule
Unit 9 Canceling or Changing Times

Part 3 English for Socializing
Unit 10 First Meetings
Unit 11 Talking About Jobs
Unit 12 Talking About Family
Unit 13 Talking About Interests and Sports
Unit 14 Talking About Vacations
Unit 15 Talking About Health
Unit 16 Inviting People to a Dinner Party or Other Activity
Unit 17 Social Phrases for Dinner Parties

Part 4 Making a Speech and Presentation
Unit 18 Making Preparations
Unit 19 Opening and Introducing the Topic
Unit 20 Stating the Points and Linking the Parts
Unit 21 Highlighting and Emphasizing
Unit 22 Interacting With the Audience / Drawing Attention
Unit 23 Using Visual Aids and Describing Them
Unit 24 Analyzing Facts and Trends
Unit 25 Suggestions and Conclusion
Unit 26 Answering Questions From the Audience

Part 5 Running a meeting
Unit 27 Opening a Meeting
Unit 28 Progressing and Controlling a Meeting
Unit 29 Asking for Opinions; Agreeing and Disagreeing
Unit 30 Interruptions
Unit 31 Asking Questions
Unit 32 Making Decisions and Closing a Meeting

English for Business Communication (Book 2) 目錄

Part 1 Negotiation and Persuasion
Unit 1 Making Preparations
Unit 2 Opening and Agreeing on the Agenda
Unit 3 Stating Your Purpose and Position
Unit 4 Making and Responding to Proposals
Unit 5 Bargaining
Unit 6 Dealing With Sticking Points and Conflict
Unit 7 Closing a Negotiation

Part 2 Sales and Promoting
Unit 8 Talking About Market and Company Strategy for a Product
Unit 9 Proposing and Discussing a Strategy for Advertising
Unit 10 Planning a Promotional Campaign
Unit 11 Describing and Recommending Services to Customers
Unit 12 Persuading Your Customer

Part 3 Communicating and Problem-solving at Work
Unit 13 Discussing a Mistake Made at Work
Unit 14 Discussing Issues or Problems With Your Work
Unit 15 Making Complaints or Criticisms
Unit 16 Making Requests or Suggestions
Unit 17 Dealing With Complaints From Customers

Part 4 Reading and Writing Business Documents
Unit 18 The Layout and Structure of Business Letters
Unit 19 Expressions for Business Letters
Unit 20 The Layout and Structure of Business Emails
Unit 21 The Layout and Structure of Reports

Part 5 English for Job Hunting
Unit 22 Reading Want Ads
Unit 23 Writing a CV or Résumé
Unit 24 How to Write a Cover Letter
Unit 25 Interview and Follow-up

作者

Michelle Witte

出生於美國,曾經擔任過英文寫作訓練指導,之後移居泰國從事英語教學工作。爾後的生活大多是在東南亞和東亞各地從事英語教學。著作包括英語教科書和短篇小說集。

作 者: Michelle Witte
出版社: 寂天文化
出版日: 2017-05-04
ISBN : 9789863185697
書 號: C43110801
書 系: 職場英語
裝 訂: 平裝,膠裝
尺 寸: 菊8K (21.5*30cm)
條 碼: 9789863185697
印 刷: 彩色
頁 數: 120
版 權: Cosmos Culture Ltd.

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